We’ve all had gum stuck to our shoe soles at some point in life but having a shoe sole made out of gum itself? Now, that’s new and unheard of! Here to woe us with this unique concept is a company called Explicit wear that has recently tied up with city marketing organization Iamsterdam and sustainability company Gumdrop to create a sneaker out of recycled gum!
Christened as Gumshoe, the sole of this unique shoe is made from recyclable compounds or Gum-Tec’s as they are called. As described by Anna Bullus, managing director and designer at Gumdrop., “We discovered gum is made from a synthetic rubber. And by breaking down these properties, we were able to create a new type of rubber.” It is this very invention that helped the brands build an impressive shoe, which by composition would consist of 20% recycled chewing gum. The raw material for building the Gum Tec is sourced from the streets of Amsterdam that disposes close to 3.3 million pounds of gum on its sidewalks each year.
Available in color options of red and pink, these shoes are just what you need to become an eco-friendly athlete in the making! In addition to their exclusive soles, the sneakers also boast of a stylish leather body, for the perfect look. The Gumshoe will be up for sale onward June 2018 for a surprisingly affordable price of $232 USD.
Review: Diana Herrick